To conduct Amazon product research effectively, you need to delve deep into market demand, understand competition, and identify profitable products. Here is a comprehensive guide to help you master Amazon product research:
What is Amazon Product Research?
Amazon product research is the process of identifying and researching things to sell on Amazon. It includes investigating factors such as the product’s market share, the number of vendors who are currently offering it, and the potential earnings. It helps sellers decide what to sell and how to sell it successfully on Amazon. Amazon product research revolves around four main elements:
- Demand
- Customer
- Competition
- Profitability
Demand:
When researching potential products to sell on Amazon, it’s crucial to analyze demand thoroughly. Look for products that sell at least 10 units per day as a baseline for significant demand. However, profitability is equally important. Consider factors like operating costs and fees. For example, if two products both sell for $30, but Product A sells 5 units per day and Product B sells 10 units per day, Product B would yield higher profits despite the same selling price. Therefore, prioritize products with higher average sales units per day for better profitability.
Customer:
When researching products to sell on Amazon, it’s important to consider more than just demand. Assess niche markets and customer sentiment to determine if a product is the right fit. Look for products with a low number of reviews (less than 50) on the first page of search results, as entering markets with high review counts can be challenging for new sellers. Additionally, analyze product reviews and Q&A sections to identify unique selling points and potential areas for improvement in your product offerings and messaging.
Competition:
When researching a new product to sell, consider the level of competition:
- Barrier of Entry: Choose a product with a higher barrier of entry to deter new sellers from posing a threat. Look for products requiring significant capital investment, unique features, or strong differentiation.
- Big Brands: Avoid product categories dominated by large brands, as competing against their marketing budgets and brand recognition can be challenging. Winning over their loyal customer base may also be difficult, limiting market share and growth unless you have a solid marketing strategy, superior product, and exceptional customer service.
- Number of Sellers: Analyze the number of sellers offering the product. A high number of sellers indicates intense competition, making it challenging to enter the market. Conversely, fewer sellers suggest less competition and potential for niche products.
How to Find High Demand Low competition Products:
To find high-demand, low-competition products on Amazon:
- Look for niche markets where demand is strong but competition is low.
- Use Amazon product research tools to analyze sales trends and competition.
- Focus on products with good reviews and ratings that offer unique features.
- Consider seasonal trends and upcoming events for potential product opportunities.
- Calculate potential profits by considering costs and pricing strategies.
Profitability:
To ensure profitability for a product, consider the following factors:
Price Range: Target products priced between $25-$150, as this range encourages impulse buying decisions. Extreme prices may deter customers due to perceived value or affordability issues.
Weight: Always choose small and lightweight products to minimize shipping and storage costs. Avoid extremely fragile items to prevent potential damage during transit.
Profit Margin: Aim for a decent profit margin of 35-40% to cover various costs such as sourcing, fees, advertising, and more. Calculate gross profit margin using tools like the SellerApp FBA Calculator, factoring in all relevant expenses.
By focusing on products within the specified price range, weight category, and profit margin, you can enhance the overall profitability of your offerings while ensuring customer satisfaction and market competitiveness.
Checklist for Product Research on Amazon:
- Price range of $25 to $150.
- Minimum of 10 daily sales.
- Best-seller rank under 5,000 in the main category.
- Top 3 related keywords with over 50,000 monthly searches on Amazon.
- Non-seasonal products for year-round sales.
- 2-3 products with fewer than 50 reviews on the first page.
- Small and lightweight (under 2-3 pounds).
- No brand names or trademarks associated.
- Setup cost less than 25% of sale price.
- Room for product optimization and improvement.
- Multiple keyword opportunities.
- Quick and easy sourcing from China.
- Non-fragile product.
- Potential for brand expansion with related products.
- Ability to create a superior product compared to competitors.
- Encourages recurring purchases.
- No legal issues associated.
Ways to Discover Good Product Ideas:
Amazon Marketplace
Amazon provides various avenues for discovering product ideas. Explore Bestseller lists, Movers and Shakers, Most Wished For, and Gift Ideas sections to uncover potential products. Additionally, Dive deep into subcategories to identify unique ideas beyond the top-selling categories.
Speak with Your Current Supplier
Leverage your existing relationships with suppliers to gather insights into trending and high-demand products. Suppliers often possess valuable information on market trends and can provide recommendations based on their expertise.
eBay’s Trending List
While your main marketplace may be Amazon, platforms like eBay can offer valuable insights into trending products. Explore trending lists in your favorite categories on eBay to identify products with high demand across multiple platforms.
Visit Retail Stores
Local retail stores offer the opportunity to discover unique products not readily available online. Explore these stores to identify current trends, conduct price comparisons, and assess product quality firsthand. Beside all this hands-on approach can provide a competitive edge in product selection.
Amazon Product Opportunity Explorer
Utilize the Amazon Product Opportunity Explorer tool available on Seller Central to identify new product opportunities. This tool provides valuable insights into customer needs, top search terms, search volume, units sold, average price, and price range, helping you narrow down profitable product ideas backed by data. Additionally with the help of expert assistance by amazon experts it gets easier to hunt a good product.
Best Amazon product research tool:
Some commonly used tools for product research on Amazon include Jungle Scout, Helium 10, and AMZScout. Moreover, these tools help sellers analyze sales data, estimate demand, and assess competition for different products.
Final Thoughts:
In summary, it’s crucial for Amazon sellers to research products carefully to succeed. By understanding what customers want, checking out the competition, and figuring out which products are profitable, sellers can make smart choices. Use tools like Jungle Scout, Helium 10, or AMZScout to help with this research. Finding products that are in demand but not oversaturated with sellers can lead to success on Amazon.
